Information about each advertising option:
The Button Ad is a small square ad (1.73” x 1.73”) that is featured at the top of information pages. Two ads are featured on one page. Ads cannot be placed on specific pages. These pages include: About, About Us, PDF Guide, How To, Contact, and Categories. See an example here- http://resources.swirca.org/en/about.
The Banner Ad is a long rectangle ad (1.25” x 10.1”) that is featured at the bottom of information pages. This ad extends the length of the page. Ads cannot be placed on specific pages. These pages include: About, About Us, PDF Guide, How To, Contact, and Categories. See an example here- http://resources.swirca.org/en/contact-us/.
The Detail Ad is our most popular ad as it is placed on all provider pages (over 900 pages). It is a rectangle ad (8.1” x 1.9”) that is placed in the middle of each provider page. Ads cannot be placed on specific provider pages. See an example here- http://resources.swirca.org/en/individual-agency/?resource=18
Electronic Billboard Ads
Location: SWIRCA Office- 16 W. Virginia St. Evansville, IN 47710
SWIRCA & More has decided to start offering advertisement opportunities on our electronic billboard located outside our building on Virginia St. This Galaxy Daktronics message board is 48 x 112 inches, two faced and displays in full color. Virginia Street is the connecting road between North Main Street and Deaconess Hospital located on Mary St.
The suggested ad would be a logo and no more than two lines of text. Slides last 6 seconds and will be displayed every minute and a half.
Activity Center Calendar Ads
Starting in 2017, SWIRCA will be selling advertisements in our monthly Activity Center Calendar. We will be offering three different advertisement sizes- 8” x 1.5” (yellow), 2.5” x 3.5” (red) and 2.5” x 1.75” (green). To allow for new advertisers, we are increasing our calendar to a 11 x 17 sheet of paper.
Monthly calendars are printed by the 15th of the preceding month. We will need camera ready art by the 10th of the preceding month. Over 1,200 copies are distributed each month. The calendar is emailed out, placed on the SWIRCA website and Facebook page and printed copies are available in the Activity Center.
Media Package- Pick 5
Starting in 2017, SWIRCA will be offering a media package to brand your company with ours. This package will allow you to reach your target audience while simultaneously showing your company’s commitment to the community through either radio, television, or print channels. It is SWIRCA’s goal to keep seniors and people with disabilities independent and we are looking for additional ways to spread awareness about our many services. As we are a nonprofit and our funds are limited, we are looking for community partners to help us spread our message to local seniors, their adult children, and healthcare providers.